Our vision

New Philanthropy Capital’s vision is a world in which effective charities receive the money and other resources they need to create maximum impact in improving lives. Today, charities delivering the best results are not always those with best access to money, and donors do not always know which organisations are really making a difference.

Our mission

NPC wants to improve the way donors support charities, so that money flows to the most effective organisations. We produce independent information and analysis for donors, available on our website, to guide them on where and how to give. We provide expert advice to donors on where they can make the greatest difference. NPC is also equipping charities to help them measure and demonstrate their results so that they can attract money based on their success.

Our values

NPC is committed to:

• providing the highest quality public research and private advice for donors. Only by creating the best analysis will we achieve our mission to change the way money is given to charities.


• employing the best people for our work. We are proud of the commitment and professionalism that distinguish our staff.


• building client relationships that combine our clients’ interests with our expertise. These relationships are founded on trust, confidentiality and a commitment to the best possible advice.


• engaging with charities respectfully and with understanding. Analysing the work of charities requires judgment. We aim to do this as fairly and as professionally as possible.


• making our research and analysis on the work of charities publicly available. Only by making this public can its impact be maximised.


• being transparent about the way we work. Our methodologies are public and we invite charities as well as funders to comment on these.


• challenging the status quo. Achieving our vision requires change. We empower our staff to question old approaches and create new ones, recognising that our work is breaking new ground.